CMS Website Development
Sign Textile
28% increase in B2B inquiries, with improved engagement on key product pages and stronger brand credibility.
Improved global accessibility, faster record submission processing, and increased international traffic and engagement.
vs. the previous manual workflow
within 6 months of launch
International Book of Records needed a platform that could handle a global audience submitting achievement claims across dozens of categories, languages, and time zones. The existing process relied on manual document review over email, which meant slow turnaround times, inconsistent record-keeping, and a submission experience that undersold the credibility of the recognition itself.
The site also needed to hold up under sudden traffic spikes whenever a record holder was announced publicly, without the cost or complexity of a heavyweight infrastructure.
We rebuilt the submission workflow as a guided, multi-step process with server-side validation at every stage, so an incomplete or malformed claim never reaches a reviewer. A dedicated review dashboard let the internal team track a claim from submission through verification to publication, with status visible to the applicant throughout.
On the front end, we prioritised trust signals: verified badges, clear category taxonomies, and a credibility-first visual design, so the platform reads as an institution, not a submission form.
A guided, multi-step claim form with document upload and inline validation at every step.
Internal tool for the records team to verify, annotate, and approve or reject submissions.
Individual, shareable pages for each verified record holder, optimised for search and social sharing.
A structured, multi-language category system covering dozens of record types.
Since launch, the platform has processed a steadily growing volume of submissions with a fraction of the manual review time the old workflow required. The public-facing record profiles have also become an unexpected traffic driver, with record holders sharing their verified pages directly, turning each new record into organic reach for the platform.
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