Mahika

Built Mahika's Instagram and Facebook from zero to 342 followers and over 58,000 combined views.

Industry Fashion & Retail

Services Social Media Marketing

Client impact 0 to 342 Followers built from scratch

The challenge

A new saree brand with no audience

Mahika is a clothing and lifestyle brand selling handwoven sarees, from Pure Katan Silk Banarasi to Tussar and Matka silks, celebrating "Handwoven Heritage, Timeless Grace". The brand began with zero followers and no social presence. In a crowded saree market, it had to look premium and build trust from its very first post, with visuals that show the texture, colour and craft of handwoven silk.

Key problem constraints:

No followers, content history or recognition
Handwoven silk sarees needed premium, craft-led visuals
Regular reels and posts needed for consistent growth

mahika Live Mahika

The engineered solution

Brand-led visuals and steady posting

We built a consistent brand system in sage, cream and maroon tones, introduced each collection through launch storytelling like "Presenting our first saree", and drove views through edited saree reels showing fabric, drape and detail, with day-to-day posting and account management on Instagram and Facebook.

The results

0 to 342

Followers built from scratch

41,712

Instagram views

17,112

Facebook views

Last 90 days

75.8%

Instagram views from reels

What changed

From zero to a growing saree brand

The brand grew from 0 to 342 followers between June and September 2026. Instagram reached 41,712 views from 4,024 viewers, with 27% of views coming from people who did not yet follow the account. Facebook recorded 17,112 views in 90 days, with 81.3% from non-followers and 891 total engagements (639 reactions, 79 shares). Reels drove most views on both platforms: 75.8% on Instagram and 82.7% on Facebook. The launch post "Sage Green Banarasi" led Instagram with 942 views.