Northside USA

Kept a family-owned outdoor footwear brand's Shopify store stable while improving product pages, homepage UX and URL structure.

Industry Fashion & Retail

Services Ecommerce Website Development, Shopify Development

Timeline 3 months

Client impact 3 Months of continuous maintenance and optimization

The challenge

Staying stable across a growing catalogue

Northside USA is a family-owned outdoor footwear brand offering hiking boots, winter footwear, hunting boots, sandals, work and safety footwear for men, women and kids. With a catalogue spanning hiking, winter, hunting, work and everyday footwear for the whole family, the store needed to stay stable and easy to browse while it continued to grow and change. Product pages needed a clearer, more user-friendly presentation, the homepage needed to guide shoppers toward products more easily, some URLs were incorrectly named or inconsistent, and the store depended on Shopify apps that had to be installed, configured and kept compatible with the theme.

Key problem constraints:

Product pages needed clearer presentation
Homepage needed easier product discovery
Inconsistent and incorrectly named URLs
Shopify apps needed configuration and compatibility checks

northside-usa Live Northside USA

The engineered solution

An embedded technical partner

We acted as an embedded technical partner, auditing the store, fixing issues as they surfaced, making targeted improvements to the shopping experience, and monitoring the site after every change so improvements never came at the cost of stability.

Product detail page improvements

Improved page layouts, content presentation and product information sections for a clearer shopping experience.

Homepage UX improvements

Refined product category presentation and the flow between promotional sections and collections.

URL & website structure fixes

Audited and corrected incorrectly named or inconsistent URLs across the website.

Shopify app installation & management

Installed, configured and checked required Shopify apps for theme compatibility.

Product detail page improvements for a clearer shopping experience

Improved page layouts, content presentation and product information sections.

Homepage UX refinements focused on easier product discovery

Refined product category presentation and the flow between promotional sections and collections.

URL audit and cleanup for a consistent website structure

Audited the site for incorrectly named or inconsistent URLs and corrected them.

Shopify app installation, configuration and compatibility checks

Installed and configured required apps, and checked each one for compatibility with the existing theme.

The results

Months of continuous maintenance and optimization

Core workstreams across UX, URLs, apps and support

Key focus areas covering the store end to end

What changed

A stable, better-organized Shopify store

The engagement focused on keeping the Northside USA Shopify store stable, improving the customer shopping experience, and addressing technical and structural issues across the website. Issues were fixed as they appeared and functionality was monitored after every change, product pages and the homepage were refined for easier product discovery, incorrectly named and inconsistent URLs were audited and corrected, and required Shopify apps were installed, configured and checked for theme compatibility.