Social Media Marketing
Aatulya Vedaas
Delivered 106 creatives and grew a family astrology practice to an 18.4K community across Instagram and Facebook.
106 Creatives delivered
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The Moon Family Boutique Hotel
Grew The Moon Boutique Hotel's Instagram from zero to 273+ followers with 8,452 views, and 3,286 views on Facebook.
Industry
Tourism & Hospitality
Services
Social Media Marketing
Client impact
273+ Instagram followers
The challenge
A historic hotel with no social presence
Established in 1916 in the heart of Sofia, Bulgaria, The Moon Family Boutique Hotel is a historic boutique hotel with an in-house restaurant. Its Instagram and Facebook pages needed to be built from a standing start into an active, growing audience, with a structured, on-brand profile that carried the hotel's heritage story into every post, reel and caption.
Key problem constraints:
- No existing audience on Instagram or Facebook
- Needed a structured, on-brand profile from day one
- Heritage story needed to carry through every post
The engineered solution
Structured content and community engagement
We handled day-to-day Instagram and Facebook management, designed and edited all creatives in-house from static posts to reels and short-form video, built out Instagram highlights to give new visitors an instant overview of the property, and stayed active in relevant Facebook groups and communities to widen reach beyond the page itself.
01
Day-to-day Instagram and Facebook page management
Consistent posting and page upkeep across both platforms, handled as ongoing day-to-day work.
02
In-house graphic and video editing for all creatives
Every static post, reel and short-form video designed and edited in-house, from graphics to edited footage.
03
Profile and Instagram highlights setup
Five curated highlight categories, Moon Hotel, Restaurant, Bedrooms, Guest Reviews and more, giving new visitors an instant overview before they scroll the grid.
04
Active community engagement in relevant Facebook groups
Posting and direct messaging in relevant local and travel groups to widen reach beyond the page itself.
The results
273+
Instagram followers
Grown organically from zero
8,452
Instagram views
+100% period over period
3,286
Facebook page views
518 unique viewers
346
Facebook engagement
+100% from previous 267 days
What changed
Built from zero to a growing audience
Both Instagram and Facebook were taken from a standing start to an active, growing audience. Instagram grew to 273+ followers and 80 posts, reaching 8,452 views (up 100% period over period) with 98.4% of views from non-followers. Facebook recorded 3,286 page views from 518 unique viewers, with 346 total engagement (91 reactions, 19 shares), and 67.3% of engagement on views came from non-followers, a sign of reach beyond the existing page audience.
Key enhancements
- 273+ Instagram followers grown organically from zero
- 8,452 Instagram views, up 100% period over period
- 3,286 Facebook page views from 518 unique viewers
- 67.3% of Facebook engagement came from non-followers
Tech stack
Canva
Social Creatives
VN
Mobile Video Editing
Metricool
Scheduling & Analytics
Meta Business Suite
Page & Inbox Management
Driven by values
Who We Are
01
Academic precision
We apply scientific methods and deep mathematical logic to every project to ensure your software is flawless and efficient.
02
MNC-level standards
Our founders bring a decade of experience from top global firms to give your business the same quality of service and scale.
03
Data-focused strategy
Every decision we make is backed by real facts and insights so your investment always leads to growth.
04
Continuous innovation
Our team operates with cutting-edge AI and cloud technology to deliver ongoing competitive advantages for your brand.
05
Transparent partnership
We listen, understand, and build what truly matters to you.
Let's build something that scales.
Tell us where you're headed. We'll help you get there.
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